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bullet  Marketing & Business Development Article Archive 

Publication Code
Executive Update
Practice Perfect

EU
PP

 

Title Code Month Year
Business Development      
When to Hire an OD PP April 2008
The Satellite Office: If You Build It, Will They Come? PP May 2006
Acquiring Practices: Buying Strangers, Friends and Enemies Part 1 – Purchasing a Competitor EU August 2005
Acquiring Practices: Buying Strangers, Friends and Enemies Part 2 – Structuring the Purchase EU September 2005
Create a Low Vision–Friendly Office Without Breaking Your Budget PP January 2006
Use the New Benchmarking Survey to Improve Practice Performance PP November 2007
Introduction to Benchmarking EU April 2004
Marketing      
Meeting the High Expectations of Today's Patient EU February 2008
Maximizing Patient Referrals EU January 2008
Tools for Increasing Physician Referrals EU February 2004
How to Increase Word-of-Mouth Referrals PP February 2007
Using the Local Media to Promote Your Practice EU July 2006
Surveying Your Patients: A Critical Aspect to Winning Patients and Keeping Them for Life EU February 2005
Branding on a Budget EU April/May 2007
10 Marketing Tips for Your Practice EU September 2003