Marketing the services of the Eye M.D. practice, as well as effective health promotion presents its challenges. The Eye M.D. Practice Builder effectively combines both of these tasks.

The tools of the Eye M.D. Practice Builder provide the resources and materials needed to inform your patients, community and the media about eye health and safety. 

Included in the Practice Builder are: 

• Eye M.D. Identity - instructions and suggestions on how to use the term Eye M.D.
  
  
• Marketing Your Practice - ideas and instructions on how to position yourself as a leading eye care provider and increase your practice.
  
  
• Information From Your Eye M.D.  – Combining resources of the Academy, state and local ophthalmology societies and other partners, the EyeSmart Web site, www.geteyesmart.org, delivers critical information on eye health and risk information for your patients.