Eye M.D. Identity: American Academy of Ophthalmic Executives

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Eye M.D. Identity

Identify yourself as an Eye M.D. to help your current and potential patients better understand what you do.

Why Use Eye M.D.?
Eye M.D. Definition
How to Use Eye M.D.
Eye M.D. Mission Statement
Guidelines to Use Eye M.D.

Why Use Eye M.D.?

The term Eye M.D. is user-friendly for your patients, community and the media: it's simple to say, spell and remember.

By identifying yourself as an Eye M.D., you are furthering the recognition we want you to receive-the recognition as a trusted medical doctor who provides competent, committed, comprehensive and caring eye and vision care services.

And while you're promoting yourself as an Eye M.D., the Academy is promoting the use of Eye M.D. through its communication with the public, media and government-always sending the message that you are an Eye M.D.

Eye M.D. Definition

An Eye M.D. is an ophthalmologist - a medical doctor who provides the full spectrum of eye and vision care. From eyeglasses to contact lenses, to medication and surgery, your Eye M.D. will help you keep your sight for life.

How to Use Eye M.D.

Use the term Eye M.D. whenever you would use ophthalmologist.

With your patients
On office stationery, appointment reminders and business cards
On patient education materials
In advertising
On voicemail and on-hold message system
On practice Web site
In practice name
In public presentations
In written correspondences
In interviews with the media

You can also use the tools in the Eye M.D. Practice Builder to assist you in promoting yourself as an Eye M.D., while educating the public on eye health and safety.

Eye M.D. Mission Statement

We dedicate ourselves to enhancing the quality of life for every individual we treat by helping each to see his or her best, and by preserving and protecting our patients' vision and eye health throughout life. We are committed to responding compassionately to our patients' individual needs and to advancing the highest standards of comprehensive eye care.

View the Eye M.D. Mission Statement.

Guidelines for Eye M.D. Use

The following guidelines are designed to ensure that Eye M.D. becomes and remains another name for an ophthalmologist. A name that delivers a clear understanding of what an ophthalmologist is and what he or she stands for-a committed, competent and caring medical doctor who provides comprehensive eye and vision care.

Use Eye M.D.:

As a descriptive suffix to your name to indicate that you are a medical doctor specializing in eye and vision care
As a descriptive suffix to your practice's name to indicate that your practice specializes in eye and vision care
Printed in the same font, type size and style as the rest of your practice name or the surrounding text in other materials

Don't Use Eye M.D.:

As a trademark
As a logo
To sell products

For specific examples regarding how to use the term Eye M.D., view the complete guidelines or contact Communications at 415.447.0213 or eyemd@aao.org.