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Strategic planning, marketing and assessing
the marketplace are integral parts of maintaining or developing a successful practice.


bullet Annual Meeting 

Registration for the AAOE Program of the 2009 Joint Meeting now open for Academy and AAOE members. View the courses dedicated to Marketing and Business Development or our Detailed Program by Day page for a complete overview of the AAOE programs and events.

Plan your itinerary now with the virtual Advance Program. The AAOE Program begins on page 88.



bullet Resources 

View the Ophthalmic Marketing Survey (PDF 408K) sent to AAOE members in October 2008

SmartSight: The Academy’s Initiative in Vision Rehabilitation

The Boomers are Coming! The Boomers are Coming! Preparing Your Practice for the Onslaught Read three White Papers by the Task Force on Efficient Practice Models

Free member resources – (AAOE member login required)

2008 Program Highlights: Download nine free practice management courses as presented during the AAOE Program of the 2008 Joint Meeting.

Download and customize sample practice forms. The forms provided are only a few of over 300 forms offered as part of
Practice Forms Master. To order or learn more visit the Academy store.


bullet Eye M.D. Practice Builder

The tools of the Eye M.D. Practice Builder provide the resources and materials needed to inform your patients, community and the media about eye health and safety.




bullet AAOE Library

NEW! Marketing and Business Development article archive View back issues of AAOE and Academy publications organized by topic.

Executive Update Archive (2003 — Present)



bullet Links

US Census Bureau

Agency for Healthcare Research and Quality

American Marketing Association

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